Longevidade Expo + Fórum

Unique Event Designed for Consumers Featuring International Products, Services and Innovation for Quality of Life and Well-being

From September 29 to October 1, São Paulo will host a professionall trade show focused on quality of life and longevity, aimed at the growing over 50-year-old segment.

The aging Brazilian population has new and different needs and consumption habits.
Almost 70% of Brazilians in this age group are financially independent and solely responsible for their purchasing decisions.
They are active, travel frequently and exercise regularly.
They are demanding in their choices; they are consumption oriented and are increasingly connected to the digital world.

Longevidade Expo + Forum is dedicated to business, information and relationship development for the senior market.
In a Business Fair + Trends Forum format, the event offers a strategic opportunity for companies from many sectors to present their products and services promoting healthy and active longevity.


Brazil’s over 50 population is living longer and better and consuming in ever greater quantities.

Growth of the mature segment is compelling market changes in Brazil and in the world. Focused companies and their brands are adapting their businesses to address these new opportunities. In only 12 years (by 2030), over 30% of Brazilians will be between 50 and 90 years old or more. By then, the number of seniors will be greater than children and adolescents.

In São Paulo, the proportion of seniors will be higher than the Brazilian average: 35% of the São Paulo population will be over 50 in 2030, representing 17 million consumers. The longevity market is here today and is full of opportunities for companies and brands. Moreover, with almost half of seniors claiming to have difficulty finding products and services that fit their aspirations and consumption needs, the opportunity is ripe for an event designed to address that opening.



Date September 29th to October 1st (Sunday to Tuesday)

Time 10am to 08pm

Venue Expo Center Norte, the most versatile and up to date complex for exhibitions and congresses.
Rua José Bernardo Pinto, 333 – Vila Guilherme São Paulo. Rua José Bernardo Pinto, 333 – Vila Guilherme São Paulo.


Longevidade Expo + Fórum is a project of the Couromoda Group, one of the most important organizers of trade fairs and professional congresses, with more than 46 years’ experience in Brazil and abroad. The event is an enterprise of Longevidade Feiras e Congressos, with management and implementation by São Paulo Feiras Comerciais (companies of the Couromoda Goup), and is held in cooperation with the UBM / Informa Group, leading global organization in trade fairs, congresses and B2B events.

Couromoda Group is the creator and director of leading Brazilian events in footwear, fashion, beauty and health:
  • COUROMODA – International Shoe, Leather Goods and Accessories Fair
    (47 years – www.couromoda.com)
  • HAIR BRASIL International Beauty, Hair and Esthetics Fair
    (18 years – www.hairbrasil.com)
  • SÃO PAULO PRÊT-À-PORTER – International Trade Fair for the Fashion, Garment and Accessories Industry
    (10 years – www.saopaulopretaporter.com)
  • HOSPITALAR * – International Event of Solutions, Products, Equipment, Services and Technology for the Health Chain
    (26 years – www.hospitalar.com)
    *In 2016 Hospitalar was acquired by UBM Brazil, which in 2018 announced its merger with the Informa Group


Longevidade Expo + Fórum is an enterprise of Longevidade Feiras e Congressos, managed and run by São Paulo Feiras Comerciais, companies of the Couromoda Group, an organization with more than 45 years’ experience in trade fairs and professional congresses.


Rua Padre João Manuel, 923 – 6º andar
01411-001 – São Paulo/SP - Brazil
+55(11) 3897-6199

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