The growth of the more mature age range is leading to market changes in Brazil and abroad. That requires agility and adaptation from the companies, to answer the new demands and to expand business.
Longevidade Expo + Forum will gather companies from numerous sectors and of all sizes – big, medium, small and startups – at an event that will work as a showcase, experiment and selling chanel of products and services directed at the senior market.
The event will take place at Sao Paulo State’s capital, the center of the largest consumption market in the country, occupying Expo Center Norte venues, one of the most versatile and accessible complexes destined to professional fairs and congresses.
In three days, from Sunday to Tuesday, between professionals and consumers, thousands of attendees are expected, targeting the population that is 50 years old or older, professionals, institutions, companies that are active in the longevity chain and sectors alike.
50+ Brazilians are already 51 million. They will be 70 million in only 12 years.
The silver economy is becoming the market’s major force.